Question 4 – What are the major processes within AAF, and how do they relate to each other?

There are four processes mentioned explicitly in the case. They are:

• The production services process

• The equipment hire and sales process

• The design studio process

• The administration process.

In fact each of these processes is probably composed of other, smaller processes, but we will treat them at this level. There are a number of ways of distinguishing between these processes, but the important point to bring out in the discussion is that the processes do differ. Therefore, because they differ, they would need managing in different ways. Perhaps the most important way of distinguishing between the processes is to use the four Vs explained in the text. The figure below summarizes each of these processes on the four V dimensions.