1. How would you classify the type of start-up idea that was present for Geoff Dillon? 2....

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1. How would you classify the type of start-up idea that was present for Geoff Dillon?

2. Which factors and trends in the general and industry environment will be the most important for Dillon’s?

3. How would you describe Dillon’s competitive advantage? What type of strategy would be best to pursue based on that?

4. What type of market segments exist for Dillon’s? Which would you consider pursuing in the future?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Apr 25, 2019 11:43 AM

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1. How would you classify the type of start-up idea that was present for Geoff Dillon? 2....

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1 The startup idea Dillon used could be considered a new benefit idea which is to provide customers ...View the full answer

Small Business Management Launching and Growing New Ventures

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