1. If you were Dorian, what steps would you take to grow the business? 2. What do...

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1. If you were Dorian, what steps would you take to grow the business?

2. What do you see as the greatest challenges facing Dorian as she moves her business forward?

3. How does Dorian’s approach to marketing differ from that of traditional jewellery retailers? Do you think this approach is more successful or less?

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Small Business Management Launching and Growing New Ventures

ISBN: 978-0176532215

6th Canadian edition

Authors: Justin Longenecker, Leo Donlevy, Terri Champion, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Apr 25, 2019 11:43 AM

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1. If you were Dorian, what steps would you take to grow the business? 2. What do...

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1 Right now the business relies solely on Dorian and there is only so much of her to go around While ...View the full answer

Small Business Management Launching and Growing New Ventures

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