1. What are the major advantages that Mapleis likely to enjoy as the result of operating out...

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1. What are the major advantages that Mapleis likely to enjoy as the result of operating out of a pop-up store?

2. What are the major disadvantages and special challenges that the company is likely to run into as a result of following this strategy?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357039410

19th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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