1. What competitive advantages has Cardio-Core developed for its service? Who is the company’s target market?

2. Using the franchise assessment factors listed in Chapter 4, evaluate the attractiveness of the franchise opportunity offered by Cardio-Core. Visit the company website and source articles to add material for your analysis. Is the franchise an attractive investment? Provide your reasoning.

3. Given your analysis, what recommendations would you make to the founders to ensure the success of their franchise expansion across Canada?