1. What customer loyalty techniques would you recommend to Argyle? 2. What information would be appropriate to...

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1. What customer loyalty techniques would you recommend to Argyle?

2. What information would be appropriate to collect about customers in a database?

3. What specific computer-based communication could be used to achieve Argyle’s goal?

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Small Business Management Launching And Growing Entrepreneurial Ventures

ISBN: 9780357039410

19th Edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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