Investors are said to be more market-oriented than product-oriented. What does this mean? What is the logic

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Investors are said to be more market-oriented than product-oriented. What does this mean? What is the logic behind this orientation?

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Small Business Management Launching and Growing Entrepreneurial Ventures

ISBN: 978-1305405745

18th edition

Authors: Justin G. Longenecker, J. William Petty, Leslie E. Palich, Frank Hoy

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Question Posted: May 27, 2018 02:42 AM

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Investors are said to be more market-oriented than product-oriented. What does this mean? What is the logic

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This means that their biggest concern is mar...View the full answer

Small Business Management Launching and Growing Entrepreneurial Ventures

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