How do the authors define core product? What is its relation to service-dominant logic?
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How do the authors define core product? What is its relation to service-dominant logic?
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The concept of a core product is often discussed in the context of servicedominant logic SDL a theor...View the full answer
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Related Book For
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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