How would you describe the difference between an actual product and an augmented product?

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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How would you describe the difference between an actual product and an augmented product?

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The main difference between an actual product and an augmented product lies in the additional benefi...View the full answer

Social Marketing Behavior Change For Social Good

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