Referring back to Table 4.1, for each of the steps, point out one of the theories/frameworks/models that you see as potentially useful and how it could inspire your development of that step.

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Table 4.1 Reference Guide for Applying Theories, Models and Frameworks in the 10-Step Planning Process STEP 3 5 7 DESCRIPTION Selecting Priority Audiences Setting Behavior Objectives Understanding Audience Barriers, Benefits, Motivators, Competition, and Influential Others Developing Marketing Intervention Mix Strategies MOST APPLICABLE THEORIES, MODELS, FRAMEWORKS Diffusion of Innovations Theory Stages of Change Model/Transtheoretical Model Self-Control Theory Goal-Setting Theory Self-Perception Theory Health Belief Model Theory of Reasoned Action/Theory of Planned Behavior Service-Dominant Logic Model Social Norms Ecological Model Behavioral Economics Framework Nudge Tactics Science of Habit Framework Hierarchy of Effects Model Exchange Theory Community Readiness Model Community-Based Prevention Marketing Carrots, Sticks, and Promises Framework Triggers