Why do you think behavioral economics has gained more visibility to date than social marketing? In your
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Why do you think behavioral economics has gained more visibility to date than social marketing? In your own words, how does it differ from social marketing? What do the authors argue are the distinctions between social marketing and behavioral economics?
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Behavioral economics has gained more visibility to date than social marketing due to its emphasis on ...View the full answer
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Related Book For 
Social Marketing Behavior Change For Social Good
ISBN: 9781544351490
6th Edition
Authors: Nancy R. Lee, Philip Kotler
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