What are the three major factors contributing to messenger credibility? Give an example of a credible messenger

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What are the three major factors contributing to messenger credibility? Give an example of a credible messenger for a campaign you have seen. It can be for a commercial, nonprofit, or social marketing effort.

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Social Marketing Behavior Change For Social Good

ISBN: 9781544351490

6th Edition

Authors: Nancy R. Lee, Philip Kotler

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Question Posted: Jan 12, 2024 02:00 AM

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What are the three major factors contributing to messenger credibility? Give an example of a credible messenger

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The effectiveness of any message often depends heavily on the credibility of the messenger The three ...View the full answer

Social Marketing Behavior Change For Social Good

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