Question: Suppose that in a 2 2 contingency table, the numbers observed are denoted a, b, c, d, as indicated in the following table: TOTALS a

Suppose that in a 2 2 contingency table, the numbers observed are denoted

a, b,

c, d, as indicated in the following table: TOTALS a b a+b d c+d TOTALS a+c b+d See B. A. Walker and J. C. Olson, "Mean-end chains: Connecting products with self," Journal of Business Research, 22 (1991), 111-18. Used by permission of Elsevier Science Publishing Co., Inc. copy- right 1991.

Show that the test statistic of Eq. (11.3.1) can be written nad-be (a+bya+c)(b + d)(c + d)

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