Question: Task 9: Tablets like the iPad are very popular. A company owner was interested in how to make his brand of tablets more desirable. He

Task 9: Tablets like the iPad are very popular. A company owner was interested in how to make his brand of tablets more desirable. He collected data on how cool people perceived a product’s advertising to be (Advert_Cool), how cool they thought the product was (Product_Cool), and how desirable they found the product (Desirability). Test his theory that the relationship between cool advertising and product desirability is mediated by how cool people think the product is

(Tablets.sav). Am I showing my age by using the word ‘cool’?

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