An advertising agency tries to show the effect of a successful advertising campaign. It talked to a

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An advertising agency tries to show the effect of a successful advertising campaign. It talked to a food company that is producing a new product, spaghetti sauce. The arrangement is to market the product in three different ways: no frills, a low-budget campaign, and a big-budget campaign. The three spaghetti sauces have the same ingredients and are sold side by side in different packages. The sales in 10 supermarkets during the first month are recorded in the following table.image text in transcribed

(a) Do a 5 percent test to determine whether the three approaches result in different sales. Assume the sales do not follow a normal distribution.

(b) Do a 5 percent test to determine whether the high-budget campaign is better than the low-budget campaign.

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Related Book For  book-img-for-question

Statistics For Business And Financial Economics

ISBN: 9781461458975

3rd Edition

Authors: Cheng Few Lee , John C Lee , Alice C Lee

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