Identifying and preventing misuses of statistics is an important responsibility for all managers. The Digital Cases allow

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Identifying and preventing misuses of statistics is an important responsibility for all managers. The Digital Cases allow you to practice the skills necessary for this important task.

Each chapter's Digital Case tests your understanding of how to apply an important statistical concept taught in the chapter. As in many business situations, not all of the information you encounter will be relevant to your task, and you  may occasionally discover conflicting information that you have to resolve in order to complete the case.

To assist your learning, each Digital Case begins with a learning objective and a summary of the problem or issue at hand . Each case directs you to the information necessary to reach your own conclusions and to answer the case questions. Many cases, such as the sample case worked out next, extend a chapter's Using Statistics scenario. You can download digital case files, which are PDF format documents that may contain extended features such as interactivity or data fi le attachments. Open these files with a current version of Adobe Reader, as other PDF programs may not support the extended features.

To illustrate learning with a Digital Case, open the Digital Case file Whitney Wireless. pdf that contains summary information about the Whitney Wireless business. Apparently, from the claim on the title page, this business is celebrating its "best sales year ever."

Review the Who We Are, What We Do, and What We Plan to Do sections on the second page. Do these sections contain any useful information? What questions does this passage raise? Did you notice that while many facts are presented, no data that would support the claim of "best sales year ever" are presented? And were those mobile "mobile-mobiles" used solely for promotion? Or did they generate any sales? Do you think that a talk-with-your-mouth-full event, however novel, would be a success?

Continue to the third page and the Our Best Sales Year Ever! section. How would you support such a claim? With a table of numbers? Remarks attributed to a knowledgeable source? Whitney Wireless has used a chart to present "two years ago" and "latest twelve months" sales data by category. Are there any problems with what the company has done? Absolutely!

Take a moment to identify and reflect on those problems. Then turn to pages 4 though 6 that present an annotated version of the first three pages and discusses some of the problems with this document.

In subsequent Digital Cases, you will be asked to provide this type of analysis, using the open-ended case questions as your guide. Not all the cases are a straightforward as this example, and some cases include perfectly appropriate applications of statistical methods. And none have annotated answers!

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Statistics For Managers Using Microsoft Excel

ISBN: 9780135969854

9th Edition

Authors: David M. Levine, David F. Stephan, Kathryn A. Szabat

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