A popular website called Over the Top is known for publishing popular Top Ten lists. One of its recent lists, “The Best New Ice Cream Flavors of the Summer,” was shared widely on social media. The data for this list come from a survey of thirty ice cream shops around the country. Managers of each shop were asked to check whether they would be selling the following ten flavors during the coming summer:

• chocolate mocha

• apricot

• green tea

• black raspberry

• burnt sugar

• chocolate swirl

• ginger lemongrass

• chocolate

• vanilla peanut swirl • tamarind coconut pineapple

a. What is the variable being measured, and what is its level of measurement?

b. For its list, Over the Top ranked each flavor according to how many shops would be serving that flavor. Do you agree with Over the Top’s decision to call the list “The Best New Ice Cream Flavors of the Summer?” Explain your answer.

c. Propose a revised title for the list and explain why it works better than Over the Top’s title.