1. Why do PESTEL factors have such a substantial impact on the future of a business?Identify key...
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1. Why do PESTEL factors have such a substantial impact on the future of a business?Identify key PESTEL factors forAirbnb, and explain why they can have a significant impact (positive or negative) on the firm’s business.
A. What activities might Airbnb include in a nonmarket strategy to respond to and shape its regulatory environment?
B. How can awareness of PESTEL factors guide the internal actions that a firm decides to undertake? How might strategic leaders learn from Airbnb’s example?
2. How could an internet startup disrupt the hospitality industry long dominated by Marriott and Hilton, which took decades to become successful worldwide hospitality chains?
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1 It may be helpful to discuss each factor students will be able to see that not all PESTEL factors impact the hospitality industry the same as other ...View the full answer
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