Marketing(10th Edition)

Authors:

Roger Kerin, Steven Hartley, William Rudelius

Free Marketing10th EditionRoger Kerin, Steven Hartley, William Rudelius0073529931, 9780073529936
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ISBN: 0073529931, 9780073529936

Book publisher: McGraw-Hill Education

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Customer Reviews

Trusted feedback from verified buyers

ES
Emily Sanders
4.0
Reviewed In United States United States • September 8, 2023
I bought this book as a part of a bulk order with my professional membership, which gave me a nice discount. While the content is excellent, with a solid blend of theory and case studies, I did feel that some chapters could have been a bit more concise. Delivered in a timely manner, and it arrived in perfect condition. Overall, I believe it is a great resource for marketing professionals looking to refresh their knowledge or for use in an educational setting.
KS
Kaia Saunders
4.0
Reviewed In United States United States • August 19, 2023
For anyone delving into the world of marketing, this book serves as a great introduction. Although it's loaded with valuable content, I think a digital version could enhance accessibility and searchability. However, my physical copy arrived in good time and was well-packaged. I used my membership discount, which made it quite affordable. It's a solid choice for readers looking to grasp modern marketing principles.
IB
Isla Bowen
5.0
Reviewed In United States United States • July 15, 2023
I've used several marketing textbooks over the years, but 'Marketing, 10th Edition' stands out for its clarity and practical insights. The authors have done an amazing job of incorporating real-world examples that make the concepts easy to understand. This book is not just theory-heavy; it provides a balance between theory and actionable strategies that can be applied in today's dynamic marketing environment. Arrived quickly and was well-packaged, which was a nice bonus. It’s definitely a worthwhile investment for both novices and seasoned marketers.

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