a. How should managers of a textbook publishing company respond to such changes? b. Will the shifts

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a. How should managers of a textbook publishing company respond to such changes?

b. Will the shifts in technology and business models be likely to raise or lower the textbook industry profits? Explain.

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Strategic Management

ISBN: 9781265951504

6th Edition

Authors: Frank Rothaermel

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Question Posted: Sep 17, 2023 04:06 AM

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a. How should managers of a textbook publishing company respond to such changes? b. Will the shifts

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a Smart business leaders in the textbook industry will not ignore this technological threat to their ...View the full answer

Strategic Management

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