Marketing(14th Edition)

Authors:

Roger Kerin, Steven Hartley

Free Marketing14th EditionRoger Kerin, Steven Hartley1259924041, 9781259924040
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ISBN: 1259924041, 9781259924040

Book publisher: McGraw Hill

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Customer Reviews

Trusted feedback from verified buyers

DD
Damien Dixon
3.0
Reviewed In United States United States • October 3, 2023
Book is okay. Covers basics well but didn’t wow me. Slightly dated.
JH
Jeffrey Higgins
5.0
Reviewed In United States United States • September 21, 2023
The Marketing 14th Edition textbook goes above and beyond expectations with its breadth of content. Each chapter provides a clear explanation of key concepts, accompanied by relevant examples that make understanding complex ideas much easier. It's definitely worth the investment if you're serious about mastering marketing principles. The delivery was prompt, and the book arrived in pristine condition. As a student, I am grateful to have access to such a valuable resource.
HH
Hannah Higgins
5.0
Reviewed In United States United States • August 10, 2023
This is an outstanding textbook for anyone looking to deepen their understanding of marketing. The 14th edition brings fresh insights and keeps up with recent trends, making it a must-have on my bookshelf. The real-world examples and case studies provided are simply top-notch and very practical. I was also pleased with the quick delivery and the book being well-packaged. Got an extra discount with my subscription, so that was a nice bonus! Highly recommended!
TS
Trevor Sutton
4.0
Reviewed In United States United States • June 15, 2023
As someone who is new to marketing, I found the book to be very helpful. It offers a great balance between theoretical concepts and practical applications. The accompanying online resources are a plus, and the text is easy to follow. I wish there were more interactive elements, but overall, it's a solid guide for beginners and intermediates alike. Also, I received it a day earlier than expected, which was a nice surprise!

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