For each of the entities in Question 7, can you represent a possible global distribution of their
Question:
For each of the entities in Question 7, can you represent a possible global distribution of their value chain, as illustrated in Figure 5.11?
Question 7
Sketch the mapping of the value chain for:
a A consulting firm b An airline c A trading firm d A corporate and investment bank e An internet-based platform (e.g. Airbnb, Netflix)?
Figure 5.11
Transcribed Image Text:
Value chain R&D Procurement Manufacturing Marketing Sales Buying office Agent Local distributor Buying office Marketing subsidiaries Local distributor Progressive globalization -Export- Buying office Sourcing Components Assembly Assembly * Buying office Adaptation Local plant - Multinational- Development Marketing subsidiaries Subsidiaries Subsidiaries Subsidiaries Subsidiaries Local Regional Global plants Wholly owned Wholly owned Wholly owned Wholly owned Joint ventures Joint ventures Joint ventures Joint ventures Acquisitions Acquisitions Acquisitions Acquisitions * -Global-
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Related Book For
Global Strategic Management
ISBN: 9781350932968
5th Edition
Authors: Philippe Lasserre, Felipe Monteiro
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