The chapter discussed the internet as a disruptive innovation that has facilitated online retailing. It also has presented challenges to brick-and-mortal retailers. How might retailers such as Nordstrom, Neiman Marcus, or Macy’s need to change their in-store experience to continue to attract a flow of customers into their stores to expand sales using direct selling and store displays of the actual merchandise? If the internet continues to grow and sales of brick-and-mortar retailers decline, how might the retailers attract, train, and retain high-quality employees if the industry is perceived as in decline?