What potential problems will a marketer encounter in having a global advertising campaign?

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What potential problems will a marketer encounter in having a ‘global’ advertising campaign?

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Global Strategic Management

ISBN: 9781350932968

5th Edition

Authors: Philippe Lasserre, Felipe Monteiro

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Question Posted: Feb 26, 2024 03:01 AM

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What potential problems will a marketer encounter in having a global advertising campaign?

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While a global advertising campaign can offer significant reach and potential benefits it also presents several potential challenges for marketers 1 C...View the full answer

Global Strategic Management

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