Why did Unilever announce that it was reducing the number of its brands from 1,600 to 400?
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Why did Unilever announce that it was reducing the number of its brands from 1,600 to 400? What were the risks of doing so?
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some potential reasons for reducing the number of brands could include Portfolio Focus Concentrating on a smaller number of core brands allows compani...View the full answer
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Related Book For 
Global Strategic Management
ISBN: 9781350932968
5th Edition
Authors: Philippe Lasserre, Felipe Monteiro
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