Uber is still a much larger and more valuable firm than Lyft. Uber is also more diversified

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Uber is still a much larger and more valuable firm than Lyft. Uber is also more diversified in that it offers services beyond ride-hailing, which is its core service. Do you think the strategic alliances with GM and Waymo could help Lyft to overcome Uber’s lead? Can you think of other reasons Lyft could end up as the winner in the mobile transportation network competition? Explain.

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Strategic Management

ISBN: 978-1260261288

5th Edition

Authors: Frank Rothaermel

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