Why bother with shareholder value or a stakeholder scorecard? Isnt it simpler to evaluate a corporation and

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Why bother with shareholder value or a stakeholder scorecard? Isn’t it simpler to evaluate a corporation and its SBUs just by using standard measures such as ROI or earnings per share? 

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Strategic Management And Business Policy Globalization Innovation And Sustainability

ISBN: 9780137928170

16th Edition

Authors: Thomas L. Wheelen, J. David Hunger, Alan N. Hoffman, Charles E. Bamford

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