AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack thereof)

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AT&T is a firm that follows a strategy of related diversification. Evaluate its success (or lack thereof) with regard to how well it has (1) built on core competencies, (2) shared infrastructures, and (3) increased market power.

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Strategic Management Text and Cases

ISBN: 978-1259900457

9th edition

Authors: Gregory G Dess Dr., Gerry McNamara, Alan Eisner

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