The Walt Disney Company is in the following businesses: Theme parks Disney Cruise Line
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• Theme parks
• Disney Cruise Line
• Resort properties
• Movie, video, and theatrical productions (for both children and adults)
• Television broadcasting (ABC, Disney Channel, Toon Disney, Classic Sports Network, ESPN and ESPN2, E!, Lifetime, and A&E networks)
• Radio broadcasting (Disney Radio)
• Musical recordings and sales of animation art
• Anaheim Mighty Ducks NHL franchise
• Anaheim Angels major league baseball franchise (25 percent ownership)
• Books and magazine publishing
• Interactive software and Internet sites
• The Disney Store retail shops
Based on the above listing, would you say that Walt Disney's business lineup reflects a strategy of related diversification, unrelated diversification, or a combination of related and unrelated diversification? Be prepared to justify and explain your answer in terms of the extent to which the value chains of Disney's different businesses seem to have competitively valuable cross-business relationships.
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Related Book For
Crafting and Executing Strategy The Quest for Competitive Advantage
ISBN: 978-0078029509
19th edition
Authors: Arthur Thompson, Margaret Peteraf, John Gamble, A. J. Strickland III
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