Choose two firms that are well-known to your group members—perhaps firms that you’ve done case analyses on in the past. For each of these firms, identify their vertical, horizontal, and geographic scope. Having done that, evaluate the resources that are necessary for each business arena for the firms.

How similar are the resource requirements? Identify the dominant logic in each of their main lines of business (if you picked a very diversified firm, just choose the largest two or three business segments).How similar are they across the business divisions?