Some researchers have argued that alliances can be used to help firms evaluate the economic potential of
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Some researchers have argued that alliances can be used to help firms evaluate the economic potential of entering a new industry or market. Why couldn’t such a firm simply hire some smart managers, consultants, and industry experts to evaluate the economic potential of entering a new industry?
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H iring smart managers consultants and industry experts can be helpful in evaluat...View the full answer
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Related Book For 
Strategic Management And Competitive Advantage Concepts And Cases
ISBN: 9780134741147
6th Edition
Authors: Jay Barney, William Hesterly
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