Consider the automobile industry. Identify competitors to Land Rover SUVs and organize them in terms of their
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Consider the automobile industry. Identify competitors to Land Rover SUVs and organize them in terms of their intensity of competition. Also, organize them into strategic groups. What are the key success factors for the strategic groups? Do you think that will change in the next five years?
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Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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