Evaluate Starbucks' extension decisions: to put Starbucks on airlines, to open Starbucks in bookstores, to open Starbucks
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Evaluate Starbucks' extension decisions: to put Starbucks on airlines, to open Starbucks in bookstores, to open Starbucks outlets in grocery chains, to license Starbucks ice cream, to offer oatmeal, and to sell soluble coffee in supermarkets.
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Related Book For
Strategic Market Management Global Perspectives
ISBN: 9780470689752
1st Edition
Authors: David A. Aaker, Damien McLoughlin
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