Should Pearse Lyons have used a more extended process of decision-making in making the decision to act

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Should Pearse Lyons have used a more extended process of decision-making in making the decision to act as sponsor?

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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Question Posted: Mar 12, 2024 02:00 AM

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Should Pearse Lyons have used a more extended process of decision-making in making the decision to act

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Strategic Market Management Global Perspectives

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