What is strategic commitment? Can you name examples that fit, besides those mentioned in the book? What

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What is strategic commitment? Can you name examples that fit, besides those mentioned in the book? What examples of strategic stubbornness come to mind? Why are good strategists so blind to this problem? How does strategic commitment differ from strategic intent? Illustrate with examples.

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Strategic Market Management Global Perspectives

ISBN: 9780470689752

1st Edition

Authors: David A. Aaker, Damien McLoughlin

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