3.13 Using the chain ratio method described in Appendix 2, estimate the market sales potential for heart catheterisation products to meet the needs of the infant and child segment in a country or region of your choice (e.g., the UK or the EU). Assume that of children with heart defects each year, 60 per cent will benefit from these types of products but that only 50 per cent of their families have the financial resources to obtain such treatment

(and they are not available free in national healthcare facilities). Also assume the average price for a device is

€1,000. (AACSB: Communication; Analytical reasoning)