Strategic Marketing Management(8th European Edition)
Authors:
Alexander Chernev, Philip Kotler
In Stock: 1 Left
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Solution Manual Includes
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$9.99
Book details
ISBN: 9781292269566
Book publisher: Cerebellum Press
Book Price $0 : Strategic Marketing Management, authored by renowned experts Alexander Chernev and Philip Kotler, provides a comprehensive exploration of modern marketing strategies. This 8th edition emphasizes a customer-focused approach, offering in-depth insights into formulating, executing, and evaluating effective marketing plans. The book seamlessly integrates vital marketing principles with real-world case studies, offering practical applications for theoretical concepts. The strategic marketing framework outlined in the book addresses key areas such as customer value creation, market segmentation, and positioning, ensuring that businesses can adeptly navigate competitive landscapes. The authors provide a well-structured solution manual, offering readers an invaluable tool for grasping complex strategies. Moreover, an answer key included for end-of-chapter questions further facilitates comprehension, reinforcing critical concepts for readers aiming to master the intricacies of marketing management. With a detailed table of content, readers can easily navigate through topics such as market analysis, strategic planning, and competitive strategy implementation. Strategic Marketing Management is acclaimed for its clarity and practical relevance, making it a favored resource among marketing professionals and academics alike. The book's impact is evident from its widespread adoption in MBA programs and executive courses, underscoring its role as a definitive guide in strategic marketing planning. For anyone searching for cheap academic support materials, this guide provides an excellent starting point.
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