Question: Read the Dove case study in the Briefcase section at the end of this chapter and answer the following questions: Does the success of the

Read the Dove case study in the “Briefcase” section at the end of this chapter and answer the following questions: Does the success of the Dove Campaign for Real Beauty hinge on the nature of the brand? Would it work as well for a brand like Mac cosmetics? Or fashion house Dolce &

Gabbana? Why or why not?

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