Using the strategy statement that you developed in Chapter 5, write two pieces of print copy with headlines. Describe any visuals you plan to use and include a rough layout of the ad with your copy. Note: To do the layout, draw a rectangle on a standard sheet of paper, roughly letter in your headline in the size you think it should be, sketch your visual (stick figures are fine), use lines to indicate where copy goes, and place a logo somewhere near the bottom. Don’t spend more than a few minutes on the layout. Instead, focus on the idea for the visual and the copy that will accompany it.