Question: 3.6. What do you learn from this case that would help you advise other organizations, such as Microsoft in protecting its market from Google, Barnes

3.6. What do you learn from this case that would help you advise other organizations, such as Microsoft in protecting its market from Google, Barnes & Noble.com in displacing Amazon.com, or American Greetings in becoming the dominant player in the greeting-card business? What practical hints do you derive from this classic case of competitive marketplace dynamics?

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