Question: What do you learn from this case that would help you advise other organizations, such as Microsoft in protecting its market from Google, Barnes &

What do you learn from this case that would help you advise other organizations, such as Microsoft in protecting its market from Google, Barnes & Noble.com in displacing Amazon.com, or American Greetings in becoming the dominant player in the greeting-card business? What practical hints do you derive from this classic case of competitive marketplace dynamics?

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