Designing interface screens for B2C and B2B Web sites is considered by some to have a fundamentally different objective compared with other types of interface screens. Specifically, the purpose of these Web sites is to entice consumers and businesses to purchase their products or services.

a. Research articles on this topic. What did you find, and what were the viewpoints?

b. Summarize the difference in outlook, if any, between designing conventional input/output human interface screens and designing screens for B2C and B2B Web sites.

c. Do you agree with these viewpoints? Why or why not?

d. What type of background do you feel would be more valuable for B2C and B2B Web sites—a background in systems design or one in marketing and advertising? Explain your answer.