Use this part of the process to articulate your goals, identifying what you want your users to
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Use this part of the process to articulate your goals, identifying what you want your users to do and how you will measure success. Here you will:
• Define initial user stories.
• Define initial target behaviors (for the individual, for social interaction).
• Identify KPIs.
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Related Book For
Designing Gamified Systems Meaningful Play In Interactive Entertainment Marketing And Education
ISBN: 9780415725705
1st Edition
Authors: Sari Gilbert
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