Explain how mythos functions in the case. First, consider how Gerald’s narrative and Bryn’s response helped the co-workers better understand each party’s frustrations.

Second, consider the role of mythos in CONNECT’s social media content. While the content itself was not fully described in the case study, use your own experiences to imagine how the narratives that Bryn’s team used could employ the logic of good reasons and work as a marketing tool. You might also consider creating your own social media narrative that Bryn could use for her Gen Y or Gen Z clients.