Question: Governmental and non-governmental campaigns on various issues often involve the release of letters, instructions, and guidance that are designed to be persuasive. These may seek
Governmental and non-governmental campaigns on various issues often involve the release of letters, instructions, and guidance that are designed to be persuasive. These may seek to alter audience behavior or explain the necessity of implementing new rules. Find a recent example of such a document from your own country or region and assess its effectiveness. Base your evaluation on the “Guidelines for Persuasion” and “Checklist: Persuasion” sections in this chapter. Share your assessment with the rest of the class in the form of a memo.
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