Reflect and write about the ideas in this chapter by considering questions about personal, workplace, and ethical applications, here or online.

Personal Application Think about your interaction with social media. Do you let bright visual and noisy auditory stimuli control what you attend to? For instance, do you favor sites that have vivid images and colors?

Workplace Application Identify an example of the self-serving bias in a workplace. Describe how you engaged in self-serving bias to explain your own or a coworker’s behavior, or how a coworker engaged in self-serving bias in explaining your or his/her behavior.

Ethical Application Is it unethical to engage in the self-serving bias? Is doing so a kind of dishonesty, both with others and ourselves?