A few decades ago, the idea of marketing in many health care organizations was almost unthinkable. Discuss
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A few decades ago, the idea of marketing in many health care organizations was almost unthinkable. Discuss why health care organizations of the past were slow to integrate marketing principles and practices as compared to other industries. Why has it come under scrutiny again?
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Related Book For 
Introduction To Health Care Management
ISBN: 9781284081015
3rd Edition
Authors: Sharon B. Buchbinder, Nancy H. Shanks
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