Direct-to-consumer advertising has been criticized for possibly misleading patients and for increasing spending on drugs. Discuss the

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Direct-to-consumer advertising has been criticized for possibly misleading patients and for increasing spending on drugs. Discuss the benefi ts and costs of DTC advertising.

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The Economics Of Health And Health Care

ISBN: 9781138208049

8th Edition

Authors: Sherman Folland, Allen C. Goodman, Miron Stano

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