The consumer’s indifference curves in Figure 9.2 indicate substitutability between visits and other goods. What will the indifference curves look like if the consumer perceives no substitutability? What will happen to the elasticity of demand in this case?

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OG M Other goods Us provides a higher level of utility than does U which provides a higher level than U Visits U -U U N Consumer optimizes at point E Figure 9.2 Consumer Equilibrium Analysis