You have just inherited $1 million. After paying all your outstanding student loans, you decide to start a health care enterprise. What business are you in? Is it for-profit or not-forprofit? What segments would you choose to serve? Briefly describe the steps you would take to divide the broad market into your selected segments. Will you use a concentrated or differentiated targeting strategy? Refer to Table 6-1 in this chapter; identify the key segmentation variables that you would use, and explain why.